Lone Star Beer

At the beginning of 2018, Lone Star Beer approached Switch to recalibrate their brand to honor their extensive history but look to their future as well. As one of the oldest breweries in America, brewing since 1884, there is no shortage of history to draw from. The brand evolution focused on retaining elements of the brand that had strong iconic recognition, stripping away aspects that had been superfluously added in recent redesigns, and bringing back historical details through a modern lens. The outcome is a comprehensive rebrand that encompassed evolutions of logos and secondary marks, color and type hierarchy, brand messaging, audience profiles, packaging design, new product launches, and out-of-home campaigns.